This year has been both exciting and challenging. I have met a lot of passionate people, gotten to know the Norwegian seafood industry from the inside out & deep dived into the probable impacts of artificial intelligence on our society as a whole.
Who are you to the world?
Meeting all these passionate people, from all walks of life, made me reflect on the basic questions: How do we create value? What is perceived as valuable contributions and how do we measure contributions in an increasingly diffuse world?
What happens when you come together in new ways?
What is an organization if not the added value of all those included in it? The output of any business is surely the combined value of those engaged in it.
In my dealings with the Norwegian seafood industry this year, I have realized their shared sense of achievement in developing their product. At the same time, the salmon industry is under scrutiny for their aqua-cultural approach in natural habitats, and are currently engaged in a dispute about the process of creating their added value to the global food pool.
Understanding value is all about perspectives.
I'm not going to delve into the political aspects of the salmon industry, but surely the understanding and perspective from an internal point of view, does not match the external evaluation of their product.
Why does the external perspective differ so much from the industry's point of view? How does information come into play for this industry, and how do they educate those that believe them to have a negative impact on the local environment?
I believe the internal passion and sense of achievement is the key to educate and make evident the value that the Norwegian seafood industry generates as a whole. If the commitment of each individual engaged in it was communicated properly, and the facts behind the process they are engaged in were presented without bias, I think we would see a greater appreciation of the value we create.
To present facts, you need data. To store large amounts of data, you need a system to handle and process them.
To utilize data most effectively, you can implement an artificial intelligent machine to solve the more repetitive and simple aspects of your business.
This in turn changes the way your organization approaches it's process, and changes how the organizations people add their value.
It is my conclusion that any organization that undergoes digitization, implements a new organizational structure and re-addresses their process are the ones to inherit the future market.
The value created by each employee is multiplied by a lot when you automate and streamline workflows through a new system or process.
I can only imagine what will happen when deep learning artificial intelligence makes it's introduction to the global industrial complex.
Rolf Terje